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Buying
Tutorial
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5.
Common Buyer Questions |
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Contact
Information |
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CommonBuyer
Questions
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Why should I buy
a business rather than start one?
An existing business has a track record. The
failure rate in small business is largely in
the start-up phase. The existing business has
demonstrated that there is a need for that product
or service in a particular locale. Financial
records are available along with other information
on the business. Most sellers will stay and
train a new owner and most will also supply
financing. Finding someone who will teach you
the intricacies of running a business and who
is also willing to finance the sale can make
all the difference.
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What is the real
reason people go into business for themselves?
There have been many surveys taken in an
attempt to answer this question. Most surveys
reveal the same responses, in almost the same
identical order of priority. Here are the
results of a typical survey, listed in order
of importance:
To do my own thing, control my own
destiny.
Don't want to work for someone else.
To better utilize my skills and abilities.
To make money.
*It is interesting to note that money is
not at the top of the list, but comes in fourth.
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How are businesses
priced?
Generally, at the outset, a prospective seller
will ask the business broker what he or she
thinks the business will sell for. The business
broker usually explains that a review of the
financial information will be necessary before
a price or a range of prices can be suggested
for the business.
Most sellers have some idea about what they
feel their business should sell for - and
this is certainly taken into consideration.
However, the business broker is familiar with
market considerations and, by reviewing the
financial records of the business, can make
a recommendation of what he or she feels is
what the market will dictate. A range is normally
set with a low and high price. The more cash
demanded by the seller, the lower the selling
price; the smaller the cash requirements of
the seller, the higher the price.
Since most business sales are seller-financed,
the down payment and terms of the sale are
very important. In many cases, how the sale
of the business is structured is more important
than the actual selling price of the business.
Too many buyers make the mistake of being
overly-concerned about the full price when
the terms of the sale can make the difference
between success and failure.
An oft-quoted anecdote may better illustrate
this point: If you could buy a business that
would provide you with more net profit than
you thought possible even after subtracting
the debt service to the seller, and you could
purchase this business with a very small down
payment, would you really care what the full
price of the business was?
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What
should I iook for?
Obviously, you want to consider only
those businesses that you would feel
comfortable owning and operating. "Pride
of Ownership" is an important ingredient
for success. You also want to consider
only those businesses that you can afford
with the cash you have available. In
addition the business you buy must be
able to supply you with enough income
- after making payments on it - to pay
your bills. However, you should look
at a business with an eye toward what
you can do with it - how you can improve
it and make it more productive and profitable.
There is an old adage advising that
you shouldn't buy a business unless
you feel you can do better than the
present owner. Everyone has seen examples
of a business that needs improvement
in order to thrive, and a new owner
comes in and does just that. Conversely,
there are also cases where a new owner
takes over a very successful business
and not soon after, it either closes
or is sold. It all depends on you!
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What does
it take to be successful?
Certainly, you need adequate capital to buy
the business and to make the improvements
you want, along with maintaining some reserves
in case things start off slowly. You need
to be willing to work hard and, in many cases,
to put in long hours. Unfortunately, many
of today's buyers are not willing to do what
it takes to be successful in owning a business.
A business owner has to, as they say, be the
janitor, errand boy, employee, bookkeeper
and "chief bottle washer!" Too many
people think they can buy a business and then
just sit behind a desk and work on their business
plans. Owners of small businesses must be
"doers."
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What happens
when I find a business I want to buy?
When you find a business, the business broker
will be able to answer many of your questions
immediately or will research them for you.
Once you get your preliminary questions answered,
the typical next step is for the broker to
prepare an offer based on the price and terms
you feel are appropriate. This offer will
generally be subject to your approval of the
actual books and records supporting the figures
that have been supplied to you. The main purpose
of the offer is to see if the seller is willing
to accept the price and terms you offered.
There isn't much point in continuing if you
and the seller can't get together on price
and terms. The offer is then presented to
the seller who can approve it, reject it,
or counter it with his or her own offer. You,
obviously, have the decision of accepting
the counter proposal from the seller or rejecting
it and going on to consider other businesses.
If you and the seller agree on the price
and terms, the next step is for you to do
your "due diligence." The burden
is on you - the buyer - no one else. You may
choose to bring in other outside advisors
or to do it on your own - the choice is yours.
Once you have checked and approved those areas
of concern, the closing documents can be prepared,
and your purchase of the business can be successfully
closed. You will now join many others who,
like you, have chosen to become self-employed!
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Why should
I go to a business broker?
A professional business broker can be helpful
in many ways. They can provide you with a
selection of different and, in many cases,
unique businesses, including many that you
would not be able to find on your own. Approximately
90 percent of those who buy businesses end
up with something completely different from
the business that they first inquired about.
Business brokers can offer you a wide variety
of businesses to look at and consider.
Business brokers are also an excellent source
of information about small business and the
business buying process. They are familiar
with the market and can advise you about trends,
pricing and what is happening locally. Your
business broker will handle all of the details
of the business sale and will do everything
possible to guide you in the right direction,
including, if necessary, consulting other
professionals who may be able to assist you.
Your local professional business broker is
the best person to talk to about your business
needs and requirements.
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Do I need
an attorney?
It may be advisable to have an attorney review
the legal documents. It is important, however,
that the attorney you hire is familiar with
the business buying process and has the time
available to handle the paperwork on a timely
basis. If the attorney does not have experience
in handling business sales, you may be paying
for the attorney's education. Most business
brokers have lists of attorneys who are familiar
with the business buying process. An experienced
attorney can be of real assistance in making
sure that all of the details are handled properly.
Business brokers are not qualified to give
legal advice.
However, keep in mind the fact that many
attorneys are not qualified to give business
advice. Your attorney will be, and should
be, looking after your interests; however,
you need to remember that the seller's interests
must also be considered. If the attorney goes
too far in trying to protect your interests,
the seller's attorney will instruct his or
her client not to proceed. The transaction
must be fair for all parties. The attorney
works for you, and you must have a say in
how everything is done.
If you know someone who has owned their own
business for a period of time, he or she may
also be a valuable resource in answering your
questions about how small business really
works.
You have to make the final decision that
"leap of faith" between looking
and actually being in business for yourself
is a decision, that only you can make!
Now that you've completed
our selling tutorial, be sure to download
visit our forms section
to download any forms you may need to move
along the selling process.
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Copyright
2004 Business Brokerage Press |
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